Web development, when done from the ground up, is actually pretty complex in and of itself. You have to take into account not only the things that people can see when visiting a certain website, but the developers would also have to make sure that the backend coincides with the frontend as well.
That being said, putting up an online business website is a different beast. Not only do you have to think about creating an amazing website with impeccable design, but you will also have to think about including some e-commerce functionalities such as a call to action button, the shopping cart, and so much more.
Well today, I am going to help you by giving you some of the things that you need to consider during e-commerce website development.
Support for Guest Checkouts
One of the things that expert online business owners will tell you is to let your customer sign up to your service if they want to buy something. Although this is good for you, the business owner, because you will get their email addresses and therefore, be able to promote your future products (and thereby, increasing sales), this is actually something that not a lot of people want.
So, if you really want people to go back to your website and buy your products via repeat sales, you have to allow them to purchase things without having to create an account.
A pro tip that I can give you is to allow guest checkouts to happen, but also give them the option to allow you to entice them to sign-up after they have checked out.
Website Security is Essential
It goes without saying that all e-commerce websites should come with SSL certificates to encrypt important user data such as their payment information, account information, and other important details.
If your customers see that your website is not secure (like if you do not have that ‘lock’ icon beside your website’s URL), then you can expect people to leave as their important information may be compromised when transacting with your website.
Aside from this, you may want to prevent storing important information to your website’s database as this may allow hackers to just hack their way into the system. Instead, you may want to use a cloud-based solution.
Optimize Your Website’s Performance
According to a number of surveys, if a website doesn’t load in under 3 seconds, then people will leave without a shadow of a doubt. That is especially true in this day and age because people are now using their mobile devices to access the internet.
Use Responsive Design
The last thing to consider is using Responsive Web Design. In a nutshell, this is a web design principle that lets your website’s content conform to a much smaller display. Since there now more mobile users than computer users, there is now a need for e-commerce website owners to make sure that their website is optimized for mobile use.